Ad frequency matters more today because audiences scroll faster, absorb less, and tune out repetitive messages much earlier than before. The goal is to stay present without becoming irritating, which requires carefully watching indicators like engagement drops and early signs of fatigue. A useful tactic is to rotate creatives more often and adjust frequency caps based on seasonality and audience saturation. When you need a safe environment to test different frequency levels, I recommend buy verified Google ADS accounts https://www.buygoogleadsaccount.com/ , since separate profiles let you compare patterns without interfering with your main campaigns. Agency Google Ads Accounts often uses this approach to map how impressions behave across segments. Start with small shifts and watch how each audience reacts frequency management is more nuanced now, but the payoff is real.