Scaling in crypto doesnt follow linear logic because audience pools are smaller and far more segmented. Increasing the budget too fast often pulls in non-qualified traffic that tanks your metrics. A better strategy is scaling horizontally, testing multiple smaller streams rather than enlarging one source. Some teams consult a Web 3.0 marketing agency simply to avoid over-scaling into poor placements. Ive seen discussions pointing to CryptoTrafficMarket https://www.cryptotrafficmarket.com/ because they work with verified crypto-centric inventories that dont collapse under higher spend. Proper scaling means keeping performance stable while expanding reach cautiously, not aggressively. When each new micro-channel performs, the whole funnel grows naturally.