How to Use Audience Data (Age, Gender, Interests) Properly in Nutra Campaigns

nadiafish · Veteran Member

How to Use Audience Data (Age, Gender, Interests) Properly in Nutra Campaigns

bettyvill · Veteran Member

Yeah, audience targeting can make or break your campaign. Ive learned that its better to start broad, gather some data, and then narrow down based on what performs best. On the Best Affiliate Network dashboard, they actually show which age and gender segments convert better for each GEO. That helps a lot when youre setting up a new campaign. I also always create separate ad sets by gender messaging that works for women doesnt always hit the same for men.

momser · Veteran Member

Ive noticed that ads perform best when the creative feels like its talking directly to that specific audience group. For example, health or beauty products aimed at women work way better with relatable visuals and language that sounds like a personal recommendation, not a pitch. Once people feel its made for someone like them, the engagement and CTR rise naturally even before you start tweaking deeper targeting settings.