YEAH BUT......................if one happens to have a lovely, interesting, coffee cup, and one did not take something from someone else in order to have it, I say, enjoy and savor the coffee AND the cup!! Mine have come from wonderful people, as gifts expressing their caring of me, or as mementos of wonderful times we have had while on precious vacations, or as a wicked good treat to myself from myself, especially if I am feeling down and need a lift a tad higher than just the caffeine! Even a mundane plastic travel mug brings some sunshine into a gray day...like the one that says Coffee First--Work Later.